Asana pricing: How much does Asana cost?

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 Filed under:   Asana news, Management tips

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Updated December 2018 after the introduction of the Business tier
Asana’s pricing structure has changed several times since it was founded in 2008. They have always offered a very generous free version that many small businesses and nonprofits embraced. Originally, they allowed 20 free users with unlimited projects. Virtually all the features (except for a few privacy settings) were included, and they targeted larger businesses who needed 20+ seats as their first paying customers.

Today, Asana still offers a wonderful free project management solution up to 15 people. Many of their most recent new features (Portfolios, Custom Fields, Dependencies) are reserved for their paying customers.

There are now 4 tiers of Asana: Basic, Premium, Business, and Enterprise. You can always upgrade and downgrade as needed.

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Asana Basic (Free version)

Price

$0. Woo hoo!

Users

15 people max. Guests & Limited Access Members (those without a company email) count as part of the 15.

Features

  • Unlimited projects and tracking (including Boards project layout)
  • No Portfolios
  • No Advanced Search Reports (if you created your Asana organization before they limited this feature to Premium organizations, this feature is grandfathered in)
  • No Custom Fields
  • No Dependencies
  • No Timeline or Start Dates
  • Limited privacy controls (projects are either public or private to one person)
  • Unlimited app integrations
  • Basic support (I find the basic level of support is still excellent)
  • Limited admin controls (can’t even remove someone who leaves your organization without logging in as that person)

Asana Premium

Price

Purchase in sets of 5 seats. Up to March 2017, the cost started at $5/month per person and increased with your company size up to $10/month. There was also an annual discount, so this meant the entry point to start using Asana Premium was $250.20 per year (for 5 seats).

After several years of no price increases, Asana added a small price bump. Currently, Asana Premium starts at $6.25/month per user for teams of 15 and under, and $9.99/month for teams over 15 people (when billed annually). If you prefer to pay month to month, the cost is $7.50/month per user for teams of 15 and under, and $11.99/month for teams over 15 people. This means the absolute lowest cost to start using Asana is $375.00 a year (for 5 seats).

Asana now offers free 30-day trials of Asana Premium as well. See why this might be a good idea even if you don’t want to pay!

I have never seen Asana do a sale (like on Black Friday or something), but there are exclusive discounts for students and nonprofits as well as a 10% discount for new customers only.

This is an excellent value for a highly supported, user-friendly task management platform. For a frame of reference, consider the cost for a team of 10 people in Asana compared to some of the other leading project management tools:

Monthly Price for 10 users when paid annually
Project management tool Price
JIRA (Cloud-hosted) $8.33
Asana Premium $62.50
Flow $79.90
Trello (Business Class) $100.00
Taskworld $115.00
Wrike (Business Plan) $248.00
Microsoft Project $360.00
Workfront (Standard) $360.00 (approximately, price on request)
Mavenlink (Professional Plan) $390.00
Liquid Planner (Professional Plan) $390.00

So not only is Asana a phenomenal project management solution, but it’s also one of the most affordable.

Users

Unlimited, but you must purchase in blocks of 5 users. Organizations can add unlimited guests (those without a company email), but the equivalent “Limited Access Members” now count as paid users for Premium Workspaces.

Features

  • Unlimited projects and tracking (including Boards project view)
  • No Portfolios
  • Timeline project view with Start Dates (i.e. Gantt charts)
  • Advanced search reports
  • Custom Templates (kind of a useless feature currently)
  • Robust privacy controls (e.g. add projects and tasks accessible by a subset of people, or create hidden teams)
  • Unlimited app integrations
  • Premium support (nice to have, but like I said I think their free support is excellent for most needs)
  • Admin controls (essential for companies with turnover as you can deprovision employees and reassign their tasks quickly)
  • SSO (Single Sign-On)
  • Access to additional features like Custom Fields and Dependencies (“Mark as waiting on…”)

Asana Business

Asana introduced a new tier into their pricing in November 2018. This was met with quite a bit of controversy as they removed features from the Premium plan in order to charge more for them in Business. This plan aims to give managers and executives better tools for Project Portfolio Management (PPM) and resource management.

Price

The cost is $19.99/month per user when paid annually, or $23.99 when paid monthly. This applies to every user in the Asana organization, regardless if they will use the extra features like Portfolios. There are reports of customers getting up to a 20% discount on the first year by contacting Asana’s sales team.

Users

Unlimited, but you must purchase in blocks of 5 users. Organizations can add unlimited guests (those without a company email), but the equivalent “Limited Access Members” now count as paid users for Premium Workspaces.

Features

In addition to the features of Asana Premium, Business includes:

  • Portfolios, Asana’s built-in dashboard system
  • Workload (coming soon in early-to-mid 2019), a resource management solution
  • Forms, a simple way for non-Asana users to create tasks in a project (can be done better with Premium and a 3rd-party tool called Zapier)
  • Proofing, or annotations on PNG images that automatically create subtasks
  • Assistance from a Customer Success Manager for transitioning to Asana

Asana Enterprise

The final tier is called Enterprise. This tier is designed for large organizations and in exchange for a higher cost, boasts more security and service features.

Price

There is no public pricing listed for Enterprise, as each contract is negotiated separately on factors like the number of users. However, our feeling is that Enterprise pricing has increased to the neighborhood of $30/user/month.

Users

Unlimited, but you must purchase in blocks of 5 users. You can add unlimited guests (those without a company email).

Features

In addition to the features of Asana Premium & Business, Enterprise includes:

  • The most advanced admin controls, like service accounts and SAML
  • Full access to all the data that has ever been put into your organization’s Asana account and ability to export into a JSON file
  • Block teammates from integrating your organization’s Asana account with software or apps that you do not allow
  • Cross-regional data backups
  • Custom branding

What’s best for me? Asana Basic vs. Premium vs. Business

If you have more than 15 people in your organization, you will need to purchase Asana Premium or Business. Likewise, if you have security requirements or deal with normal employee turnover, I think you should choose Asana Premium (and maybe even Enterprise depending on security concerns).

If you’re less than 15 people and those don’t apply, however, the decision is a little more complicated. The free version of Asana still works wonderfully for smaller teams. You can track all your work, and Asana does an excellent job of providing customer support for technical issues and questions. Unless you deal with a lot of confidential information that you don’t want certain employees to access, the limited privacy controls work fine.

It really comes down to your budget and the value of the extra features for your context. Keep in mind that Asana didn’t have custom fields, dependencies, or dashboards for years—and it was still a phenomenal tool. Dashboards are a great way to eliminate status meetings and provide real-time insight for managers. Custom fields and dependencies are still in their infancy, so I think we’re yet to see the full utility for those features (like when Asana develops APIs to integrate 3rd-party tools with those features). If your free organization is not grandfathered in to use advanced search reports, that is a tough feature to lack.

We do not feel the Business Plan offers enough value at this point to double the price of your Asana subscription. We can help you design a dashboard view with Asana Premium that accomplishes what you need with the granularity you want.

What’s even more important than these features is making sure your teams are trained in how to use Asana, and that you’re adhering to best practices in project management. Project Management Pros offers a range of services and online courses to help you deploy and optimize Asana. We’ve worked with groups from Fortune 500 companies to universities to small marketing teams. Learn more and contact us to see how we can help.

To calculate the exact price of Asana Premium for your organization, visit your upgrade page.

Looking to purchase Asana? New customers can save 10% on Asana with this special offer!

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