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  • Use Cases|
  • Marketing Strategic Planning

Reinvent marketing planning

Unite marketers around common goals and 
track progress in one place.

Get startedView demo
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Drive accountability

Connect everyone’s work to goals, so it’s clear why their work matters. 

Stay on track

Automatically update each goal’s progress without manual reporting.

Unblock quickly

Get data-backed AI recommendations to fix at-risk initiatives.

Product UI in Asana of setting up goals for Customer Loyalty Program

Unite around goals

  • Clarify priorities by sharing marketing goals in one place. 

  • Create portfolios to track the strategic initiatives that support each goal. 

  • View and rebalance workloads in real time to hit targets and prevent burnout.

Features
GoalsPortfoliosWorkload
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Track in real time

  • Automatically update each goal’s progress based on the projects that support it.

  • Create dashboards to monitor goals, or export data to Power BI or Tableau. 

  • Link reporting data from Salesforce to see real-time updates about deals, leads, and more.

Features
App integrationsProjectsReporting dashboards
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Course-correct with AI

  • Use AI to craft comprehensive status updates in minutes, based on real-time data. 

  • Unblock goals faster by asking Asana to identify risks, open questions, and next steps.

Features
Smart answersSmart updatesStatus updates

Centralize your marketing plan

With hundreds of app integrations, you can connect planning conversations, data, and documents in one place. 

Explore marketing and design apps

Strategic planning templates

Don’t start from scratch. Use a pre-made template to jumpstart your planning process. 

Product UI on Asana of a marketing strategy project set up

Marketing strategy template

Check every box to develop a strong strategy, from goal-setting to final deliverables.

See template
Product UI on Asana of a team goals template

Team goals planning template

See all the steps you need to draft goals, gather input, and put your objectives to the test.

Office image of Genesys for quote slideshow
The marketing team is more efficient, and we know what our workload is—we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact.”
Andrea Leon TrozakSenior Director, Program Management, Genesys
Genesys logo
Read the case study

Still have questions? We have answers.

Can I try strategic planning with Asana for free?

Yes, you can. Learn about pricing, or try Asana Advanced for free for 30 days, no credit card required.

Effective strategic management isn’t just about planning your business strategy, but also executing it. With Asana, you can set, track, and report on revenue-driving work to ensure your teams are always focused on the most important initiatives. Because work and reporting happen in the same place, it’s easy to track your critical initiatives and resolve issues before they become blockers.

Your strategic management platform should be more than just a planning tool. Look for software that allows you to plan, track, and report on work in one place. A good strategic management tool increases team and cross-team visibility so everyone understands how their work moves the business forward. 

The best way to know if a strategic management tool is right for you is to try it. That’s why anyone can try Asana for free for 30 days. Try Asana today.

Turn plan into action

Rally your marketing team around clear goals, and follow through every time. 

Get startedView demo